Sunday
Links to My Research/Reference Material and Inspiration.
Research on Colour Psychology and the meanings of colours.
http://www.infoplease.com/spot/colors1.html
http://freshome.com/2007/04/17/room-color-and-how-it-affects-your-mood/
http://desktoppub.about.com/cs/color/a/symbolism.htm
http://www.color-wheel-pro.com/color-meaning.html
http://www.new-age-spirituality.com/spirit/color.html
http://www.essortment.com/all/meaningcolours_rgcj.htm
Research on projected image, surfaces and installation.
www.acmi.net.au
www.horsebazaar.com.au
www.looponline.com.au
http://jsteinkamp.com/
Research on lighting, coloured lighting, projection and installation.
http://www.theglowcompany.co.uk/
Inspiration for concepts.
http://moodstream.gettyimages.com/usa/
http://www.infoplease.com/spot/colors1.html
http://freshome.com/2007/04/17/room-color-and-how-it-affects-your-mood/
http://desktoppub.about.com/cs/color/a/symbolism.htm
http://www.color-wheel-pro.com/color-meaning.html
http://www.new-age-spirituality.com/spirit/color.html
http://www.essortment.com/all/meaningcolours_rgcj.htm
Research on projected image, surfaces and installation.
www.acmi.net.au
www.horsebazaar.com.au
www.looponline.com.au
http://jsteinkamp.com/
Research on lighting, coloured lighting, projection and installation.
http://www.theglowcompany.co.uk/
Inspiration for concepts.
http://moodstream.gettyimages.com/usa/
Documentation of space (eg. Sketches, floor plans)
Sketch/diagram of entrance, hallway and outer space.
Sketch/diagram of inner space.
Re-worked sketch/diagram of whole space and arbitrary measurements
Sketch/diagram of whole space with indication of facilities including placement of doors, and projectable walls, location and number of power points and internet connections, projectors, vents and railing.
Sketch/diagram of inner space.
Re-worked sketch/diagram of whole space and arbitrary measurements
Sketch/diagram of whole space with indication of facilities including placement of doors, and projectable walls, location and number of power points and internet connections, projectors, vents and railing.
Exhibition Proposal Part 1
Title of the work
The Effects of Colour on Mood – Exhibition Design
Synopsis outlining the concept
Theme
My theme for the end of year exhibition is about exploring Colour Psychology, which is, the effects of colour on mood. There is a lot of research in this area that suggests that there is a strong link between colour and mood.
http://www.colour-affects.co.uk/how.html
Background
I have chosen this theme as I see strong connections between Colour Psychology and Digital Arts. Firstly colour constitutes everything we experience visually and therefore is an inevitable part of everything we create as digital artists and secondly Digital Arts has the ability to manipulate colour and visual stimuli, which means it can create visuality, and experience and also it shares the common property of being able to invoke emotion.
Concept
This phenomenon, which is innate in life as well as a fundamental tool in digital arts, forms the basis from of my concept for the design of our final year exhibition space. There are three main rooms in the exhibition space and so I have decided to light each of them in a different colour in order to invoke certain moods in the viewers. The first room is red, the second is yellow and the third is blue. I have chosen these colours as being the primary colours there will be the highest degree of variance between them. The moods/behaviours associated with these colours will be outlined in the research/reference materials section of this proposal.
Projected Animation
My animation is of autumn leaves falling to the ground. I chose autumn leaves because leaves are part of nature and autumn leaves fall to the ground, which is a process that occurs in naturally. This relates to multimedia on two levels
Firstly, leaves are naturally in the external environment and multimedia has the ability to replicate reality. Secondly, Multimedia also has the ability to create that, which cannot exist in reality but that which is of fantasy or only exists in the fictional world. Therefore setting up this natural element (leaves) in a constructed space (coloured space) juxtaposes the real and the fictional.
In other words, multimedia can create experience, we are fabricating natural experience and whilst at the same time manipulating the experience by invoking moods.
Description of your methodology
There will be three versions of the falling leaves in red, yellow and blue. Each will be played in the room of its matching tone. Each room will include the animation on its feature wall, the wall will be covered in white paper so that the projection displays well, the other walls will be lit up in pure tone to wash the whole room in colour, the walls and lights will be covered in the matching cellophane to immerse the viewer in colour. The rooms will include same-coloured lanterns hanging from the railing on the ceilings. Leaves will also hang from the railing, spread across the floors and will also be stuck on walls surrounding work and defining the spaces for work to be displayed.
The hallway will have all 3 colours of cellophane and some overlapping to create intermediate colours such as orange, green and purple. There will also be leaves hanging from the railing running along the hallway.
Work will be placed according to room colour. Red room will be print, blue room will be web and interactive and the yellow room will be animation and video. Print will be viewed standing, there will be chairs to sit at computers for web and interactive work, as well as stools and beanbags for sitting and lounging around to view animation and film. Audio for pieces will be accessible through individual set up of headphones. To add to the experience there will be chilled music and incense throughout the entire space. Having the same animation, music and incense and overall setup in each room, creates constant factors so that the test variable is the tone of the room, this give guests the experience of colour psychology.
Description of your approach to exhibition design
My approach to exhibition design:
-Research projected-media exhibitions via the internet which are hosted by spaces such as ACMI, Loop and Horse Bazaar as well as research the works and concepts behind the works of incredible installation artists such as Jennifer Steinkamp and others.
-When researching the exhibitions I took note of the projected media itself, the surfaces that media were projected onto and the exhibition spaces in which the media was displayed, and the interaction between the projection, surface and space.
-Photograph and document entire exhibition space. I roughly sketched the exhibition space and estimated measurements throughout. I took over two hundred photographs of the exhibition space and documented the space and facilities including placement of doors, and projectable walls, location and number of power points and internet connections, projectors, vents and railing.
See documentation of the above in the research/reference materials section of this proposal.
-Brainstorm concepts for projected media, projection and surfaces and designing exhibition space.
-Explore concepts: shadows, flip-book, magic eye and colour psychology. More details on these concepts will be in the research/reference section of this proposal. Choose the best one.
-Using documentation of space and facilities, mock-up the exhibition space by hand and then in Photoshop.
-I planned and shot a video of leaves being thrown from a tree to appear like Autumn leaves falling to the ground. That did not work out well, so plan B came into action, I photographed the leaves and then edited them in Photoshop, and animated them in After-Effects.
The Effects of Colour on Mood – Exhibition Design
Synopsis outlining the concept
Theme
My theme for the end of year exhibition is about exploring Colour Psychology, which is, the effects of colour on mood. There is a lot of research in this area that suggests that there is a strong link between colour and mood.
http://www.colour-affects.co.uk/how.html
Background
I have chosen this theme as I see strong connections between Colour Psychology and Digital Arts. Firstly colour constitutes everything we experience visually and therefore is an inevitable part of everything we create as digital artists and secondly Digital Arts has the ability to manipulate colour and visual stimuli, which means it can create visuality, and experience and also it shares the common property of being able to invoke emotion.
Concept
This phenomenon, which is innate in life as well as a fundamental tool in digital arts, forms the basis from of my concept for the design of our final year exhibition space. There are three main rooms in the exhibition space and so I have decided to light each of them in a different colour in order to invoke certain moods in the viewers. The first room is red, the second is yellow and the third is blue. I have chosen these colours as being the primary colours there will be the highest degree of variance between them. The moods/behaviours associated with these colours will be outlined in the research/reference materials section of this proposal.
Projected Animation
My animation is of autumn leaves falling to the ground. I chose autumn leaves because leaves are part of nature and autumn leaves fall to the ground, which is a process that occurs in naturally. This relates to multimedia on two levels
Firstly, leaves are naturally in the external environment and multimedia has the ability to replicate reality. Secondly, Multimedia also has the ability to create that, which cannot exist in reality but that which is of fantasy or only exists in the fictional world. Therefore setting up this natural element (leaves) in a constructed space (coloured space) juxtaposes the real and the fictional.
In other words, multimedia can create experience, we are fabricating natural experience and whilst at the same time manipulating the experience by invoking moods.
Description of your methodology
There will be three versions of the falling leaves in red, yellow and blue. Each will be played in the room of its matching tone. Each room will include the animation on its feature wall, the wall will be covered in white paper so that the projection displays well, the other walls will be lit up in pure tone to wash the whole room in colour, the walls and lights will be covered in the matching cellophane to immerse the viewer in colour. The rooms will include same-coloured lanterns hanging from the railing on the ceilings. Leaves will also hang from the railing, spread across the floors and will also be stuck on walls surrounding work and defining the spaces for work to be displayed.
The hallway will have all 3 colours of cellophane and some overlapping to create intermediate colours such as orange, green and purple. There will also be leaves hanging from the railing running along the hallway.
Work will be placed according to room colour. Red room will be print, blue room will be web and interactive and the yellow room will be animation and video. Print will be viewed standing, there will be chairs to sit at computers for web and interactive work, as well as stools and beanbags for sitting and lounging around to view animation and film. Audio for pieces will be accessible through individual set up of headphones. To add to the experience there will be chilled music and incense throughout the entire space. Having the same animation, music and incense and overall setup in each room, creates constant factors so that the test variable is the tone of the room, this give guests the experience of colour psychology.
Description of your approach to exhibition design
My approach to exhibition design:
-Research projected-media exhibitions via the internet which are hosted by spaces such as ACMI, Loop and Horse Bazaar as well as research the works and concepts behind the works of incredible installation artists such as Jennifer Steinkamp and others.
-When researching the exhibitions I took note of the projected media itself, the surfaces that media were projected onto and the exhibition spaces in which the media was displayed, and the interaction between the projection, surface and space.
-Photograph and document entire exhibition space. I roughly sketched the exhibition space and estimated measurements throughout. I took over two hundred photographs of the exhibition space and documented the space and facilities including placement of doors, and projectable walls, location and number of power points and internet connections, projectors, vents and railing.
See documentation of the above in the research/reference materials section of this proposal.
-Brainstorm concepts for projected media, projection and surfaces and designing exhibition space.
-Explore concepts: shadows, flip-book, magic eye and colour psychology. More details on these concepts will be in the research/reference section of this proposal. Choose the best one.
-Using documentation of space and facilities, mock-up the exhibition space by hand and then in Photoshop.
-I planned and shot a video of leaves being thrown from a tree to appear like Autumn leaves falling to the ground. That did not work out well, so plan B came into action, I photographed the leaves and then edited them in Photoshop, and animated them in After-Effects.
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