MMD GROUP PROJECT - ARG

So we've gotten the final group project which is creating an Alternate Reality Experience.
It sounds like fun and it's definitely something different and more hands on.
We are split into 2 groups and each group is split into 4 teams: Concept, Web, Video, Print.
Each Team is to come up with a concept for an ARG.

Some new key terminology relating to this genre:*
-Cross-Media
-Transmedia
-Aternate Reality Game (ARG)
-Location Based Game
-Virtual Reality
-Mixed Reality
-Augmented Reality
-Augmented Virtuality
-Simulated Reality
-Virtuality Continuum
-Multimodal Interaction

Crossmedia*
(also known as Cross-Media, Cross-Media Entertainment, Cross-Media Communication) is a media property, service, story or experience distributed across media platforms using a variety of media forms. It refers to the journey or linkages across devices and through forms and is most evident in branded entertainment, advertising, games and quest based forms such as Alternate Reality Games where there are a range of dependencies between the media placed across devices and fragments there-of. There are potentially ref four main categories or levels of cross-media:

There are potentially ref four main categories or levels of cross-media*
Cross-media 1.0 – Pushed.
Cross-media 2.0 – Extras.
Cross-media 4.0 – Experiences.
Cross-media 3.0 – Bridges.

Aternate Reality Game (ARG)*
An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.

Mixed reality (MR)*
(also referred to as augmented reality or augmented virtuality) refers to the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time. A mix of reality, augmented reality, augmented virtuality and virtual reality.

Unique terminology*
Among the terms essential to understand discussions about ARGs are:
Puppetmaster* - A puppetmaster or "PM" is an individual involved in designing and/or running an ARG. Puppetmasters are simultaneously allies and adversaries to the player base, creating obstacles and providing resources for overcoming them in the course of telling the game's story. Puppetmasters generally remain behind the curtain while a game is running.The real identity of puppet masters may or may not be known ahead of time.
The Curtain* - The curtain is generally a metaphor for the separation between the puppetmasters and the players. This can take the traditional form of absolute secrecy regarding the puppetmasters' identities and involvement with the production, or refer merely to the convention that puppetmasters do not communicate directly with players through the game, interacting instead through the characters and the game's design.
Rabbithole* - Also known as a Trailhead. A Rabbithole marks the first website, contact, or puzzle that starts off the ARG.
Trailhead* - A deliberate clue which enables a player to discover a way into the game. Most ARGs employ a number of trailheads in several media, to maximise the probability of people discovering the game. Some trailheads may be covert, others may be thinly-disguised adverts.
This Is Not A Game (TINAG)* - Setting the ARG form apart from other games is the This Is Not A Game aesthetic, which dictates that the game not behave like a game: phone numbers mentioned in the ARG, for example, should actually work, and the game should not provide an overtly-designated playspace or ruleset to the players.

Examples of ARG's*
www.worldwithoutoil.org
www.cloudmakers.org
www.ilovebees.com
www.thelostexperience.com
www.argn.com (ARGNetwork)

Examples of Location Gaming*
www.pacmanhattan.com
www.mogimogi.com
www.perplexcity.com
www.parallelkingdom.com
www.inrainbows.com

*Taken from www.wikipedia.org